Short
~30 words
Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has over a decade of experience working with the world's best brands.
For press & partners
Press pack
Everything a journalist,
editor, or partner needs.
Bios, portraits, logos, and the short version of Vaer AI's philosophy, all in one place. Save the pack as a PDF, or grab individual assets below.
One folder. Bios, photos, logos, and README.
The Vaer AI
philosophy.
Enterprise teams increasingly pay twice for the same AI search answer. Once for a platform subscription that surfaces the data, and again for the consultants who interpret it. Vaer AI was built to close that gap.
We have built our own platform for AI search measurement at near-limitless scale, priced so clients are never saddled with a large bill just for data. The platform is only the stepping stone. The real work begins on top of it, where advanced ML insight turns thousands of market prompts into direction a strategist can act on.
Unlocking this market at scale needs expert human input. Research interpretation and strategic action planning, in collaboration with your brand managers, is what turns AI visibility data into AI visibility outcomes.
Research is the deliverable, not the add-on. Findings stay inside your team, scoped to your category, your competitors, your sources. Human interaction is the product, not another SaaS platform.
Three lengths,
one voice.
Medium
~90 words
Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has previously played a leading role in AI research at market-leading companies, and has over a decade of experience working with the world's best brands.
At Vaer AI, he combines large-scale AI search measurement with founder-led strategy, helping enterprise teams understand how their brands, competitors, and sources appear across ChatGPT, Google AIO/Gemini, Perplexity, and all AI surfaces, and what to do about it.
Long
~220 words
Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has previously played a leading role in AI research at market-leading companies, and has over a decade of experience working with the world's best brands.
Tom built Vaer AI to close the gap between GEO platforms that only monitor and consultancies that only interpret. His thesis is that small prompt sets can monitor movement but only large-scale research explains a market, and that enterprise teams shouldn't have to pay twice, once for a platform subscription and again for the consultants who read it. Vaer AI's model bundles measurement, competitor and citation research, custom research workstreams, and senior interpretation into a single engagement.
Tom works directly with every Vaer AI client, running large-scale AI search measurement across every major model, competitor and citation research, and founder-led strategy for a small number of enterprise teams. In 2026 he is running the inaugural Founding Five Cohort of five enterprise clients alongside the consultancy.
Seven portraits.
Same shoot.
1,333 × 2,000 JPEG, sRGB. Suitable for web and most editorial print (about A5 to A4 quarter-page at 300 DPI). For full-page or large-format print, email [email protected] for camera originals.
Editorial hero
Feature cover, /press hero
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PR headshot
Byline, LinkedIn, speaker card
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Author portrait
Feature-inside, interview open
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Seated, warm
Long-read editorial
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Standing, formal
Alt headshot
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Contemplative
Interview open, quote card
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Speaker portrait
Panel, keynote, conference
Download JPG ↓ Lockup + mark,
four variants each.
SVG (vector, preferred for print and web) and 2048px PNG. Use the black or color lockup on light backgrounds; white or color-inverted on dark. The mark alone is for tight spaces. Never crop the lockup.
Contact
For interviews,
commentary, and quotes.
Tom is available for feature interviews, panel commentary, and quotes on AI search, GEO methodology, and enterprise strategy. Email direct. Response within one working day.
[email protected]