Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has previously played a leading role in research at market leaders such as Semrush and Peec AI, and has over a decade of experience working with the world's best brands.

At Vaer, he combines large-scale AI search measurement with founder-led strategy, helping enterprise teams understand how their brands, competitors, and sources appear across ChatGPT, Gemini, Perplexity, and Google's AI answers, and what to do about it.
