Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has previously played a leading role in research at market leaders such as Semrush and Peec AI, and has over a decade of experience working with the world's best brands.

Tom built Vaer to close the gap between GEO platforms that only monitor and consultancies that only interpret. His thesis is that small prompt sets can monitor movement but only large-scale research explains a market, and that enterprise teams shouldn't have to pay twice, once for a platform subscription and again for the consultants who read it. Vaer's model bundles measurement, competitor and citation research, custom research workstreams, and senior interpretation into a single engagement.

Tom works directly with every Vaer client, running large-scale AI search measurement across every major model, competitor and citation research, and founder-led strategy for a small number of enterprise teams. In 2026 he is running an inaugural Enterprise AI Accelerator cohort of five companies alongside the consultancy.
