Direct founder advisory
You work with Tom, the founder — not an account manager. Strategy, judgement, and decisions made with you, hands-on.
Enterprise only · 5 places · Navigator +
The Founding Five
The Founding Five
Cohort.
Five enterprise clients for 2026, Navigator tier and above — working directly with the founder. Hands-on advisory, bespoke research, and team training. Not the first five: five for the whole year.
5
Clients for 2026
Navigator +
Eligible tiers
1
Founder, hands-on
2026
Capped all year
Founder-direct,
not delegated.
Bespoke research insights
Custom studies on request — category maps, competitor deep-dives, the AI brand scorecard, source-landscape analysis. Scoped to your market.
Special team training
Workshops and training sessions run by the founder, building a GEO operating model inside your SEO, PR, content and brand teams.
Uncapped measurement
Full platform access across every model and market. You direct the research credits, and you own all of it — raw data included.
A private line
A direct channel to the founder between sessions. Ask anything, any time — not a ticket queue or an hour of screen-share.
Placement briefs, shipped
The concrete moves to win citations — written, prioritised, and shipped with your team.
Map, optimize,
measure, repeat.
01
Map your market
Custom research to understand how your market actually works: the questions buyers ask, the sources AI trusts, and the players it recommends.
02
Establish your baseline
Measure exactly where your brand stands within that market across every model. Share of answer, sentiment, and the attributes AI associates with you.
03
Find the levers
Identify the specific sources, passages, and gaps we can move: the levers that actually shift how AI represents you.
04
Optimize to your ICP
Incrementally improve the facts AI holds about your brand, tuned to your ideal customer profile, so answers land the way you need.
05
Measure, repeat, improve
Track the movement, learn what worked, and compound the gains wave after wave.
Five clients.
Navigator and above.
We cap it at five for the year because founder-direct advisory can't be spread across dozens of accounts. It's open to Navigator and Atlas engagements.
- Enterprise brand, SEO, or growth leaders
- On a Navigator or Atlas engagement
- Want founder-led action, not another dashboard
- Tracking real volume across multiple models and markets
Three steps to
a place.
01
Intro call
A short, direct conversation about your company and what you're trying to win in AI search. No 20-page RFP, no intake form.
02
Fit and scope
We see whether it's a good fit and scope your models, markets, and goals. Five places for 2026, so we stay selective.
03
Onboard
Selected clients join on a Navigator or Atlas engagement and start working with the founder directly.
Before you
join.
Who can join?
Navigator and Atlas clients — mid-tier and above. The Founding Five is the founder-direct layer on top of those engagements.
Why only five?
Because it's founder-direct. Genuine hands-on advisory, bespoke research, and team training don't scale to dozens of accounts — so it's capped at five for 2026. Not first-come: five for the whole year.
What do you get that others don't?
Direct advisory from the founder, bespoke research insights on request, and special team training sessions — run by Tom, not delegated.
What does it cost?
It sits on a Navigator or Atlas engagement. Bring your current platform bill to the intro call and we'll show you the number.
— Five places · Navigator and above · 2026 —
Book a call about one of
five places.
Tell us what you're trying to win in AI search. If it's a fit, we'll take it from there.
Book an intro call