Tom Wells

Tom Wells is founder and principal consultant of Vaer AI, a research-led enterprise consultancy for AI search. He has previously played a leading role in AI research at market-leading companies, and has over a decade of experience working with the world's best brands.

At Vaer AI, he combines large-scale AI search measurement with founder-led strategy, helping enterprise teams understand how their brands, competitors, and sources appear across ChatGPT, Google AIO/Gemini, Perplexity, and all AI surfaces, and what to do about it.